People crave human interaction. It’s built into our brains. Faces draw our attention, but do we know why?
We love clean, simple design here at Grey Scarf Designs, and after looking around online, we noticed that a lot of minimal designers don’t take advantage of using faces in Web design, especially on homepages. Don’t make the mistake of underestimating the effect of the human face when it comes to your Web design.
Keep reading to find out why.
1. People react to faces faster than anything else on a Web page.
There is a special part of the brain that is only used to recognize faces. This area, called the fusiform face area (FFA), grants faces priority and helps us identify them more quickly than objects. It’s super important to catch a website visitor’s attention as fast as possible, and then maintain it, to make sure that they stay long enough to subscribe to your newsletter or click through to view your products and services.
This is where using faces steps in.
2. Faces looking right at people have the greatest emotional impact.
The FFA, which helps us recognize faces, is also near the amygdala, a big fancy word for the brain’s emotional center. You can make a visitor feel happy or sad just by using the face of a person showing that emotion. This is useful when you want to elevate a person’s mood so they’ll be more likely to purchase your product or make them feel sympathetic enough to donate to a charity.
People are also more likely to trust your business since faces are linked to emotions.
3. A face can lure people to look at a certain spot on a Web page.
Eye-tracking research shows that if a picture of a face looks away from us and toward a product on a Web page, we tend to also look at that product. However, keep in mind that to invoke an emotional connection, the face must look directly at a person. It’s a trade off. You can either choose an emotional connection (the face looking straight at you), or direct attention (the face looking at a spot or product on a page).
You want to make sure that your website is built and optimized to maximize it’s effectiveness and profitability. At Grey Scarf Designs, we pay attention to all the small details so that you don’t have to. Contact us today to get an idea of how we can help your unique business.