Design is everywhere.

It’s in the chair you sit on. It’s in the car you drive. It’s on your roll of toothpaste. It’s on that website you just visited. It’s in that magazine you were reading. It’s on your box of cereal. It”s on that shirt you’re wearing.

Okay, but what is good design?

For the sake of not writing a whole essay about all the different types of design, we are specifically discussing graphic design here (although the same concepts do apply to other forms of design as well).

Good design is functional.

It effectively fulfills its intended goal or function. 

Good design is aesthetic.

It immediately appeals to its users senses.

Good design is intuitive.

It explains itself and makes a user manual unnecessary.

Good design is focused.

It is the simplest possible working solution.

Good design is honest.

It communicates only the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Good design is unobtrusive.

It is neutral and restrained, leaving room for the user’s self-expression. It is a means to an end, not the end itself. 

Good design is timeless.

It builds on sustainability–the design and materials are durable and not just a trend. Waste and over-consumption is not a part of good design.


Contact us today & we’ll supply you with the good design your business and customers deserve.