What is Marketing?
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
10 Advantages of Digital Marketing Kotler and Armstrong (2010)
Digital marketing has proven recession-proof in the times of global economic slowdown. Digital marketing strategies gave a respite to marketing companies during recession when traditional marketing tools proved helpless. Not only that, but online marketing helped the digital media marketing companies gain business in the lean times of global economic slowdown.
Digital media marketing strategies are far more cost-effective than the traditional marketing media tools.
Online marketing strategies don’t require long-standing commitments. Instead, online media marketing tools like PPC ads can be changed on a daily basis.
Online media marketing output is easily trackable. Digital marketing media strategies have a high degree of measurability. Thus, designing a target-oriented digital media marketing program becomes easier.
Digital media marketing has transformed the marketing industry. Online marketing includes use of mobile phone and internet technology provides a cheap medium to establish direct contact with the customer.
Digital media marketing tools are more accessible. Therefore, the rate of response is far higher in comparison to the traditional media.
Focused digital media marketing campaigns most likely attract the prospects that later convert into leads.
Cost-effective nature and target-oriented approach of online marketing strategies enable the digital media marketer to hit the prospects regularly and repeatedly. This helps in leaving a long-lasting impact on the marketing clients.
Use of latest technology in digital media marketing campaigns creates an impression that the marketing company knows about the latest technological developments and believes in upgrading itself as per the demand of time.
With online marketing media, it becomes easier to implement quick changes in design of the campaign. If a change is required in the digital media marketing strategy, it can be executed almost immediately.
You want your website to be seen
A lot of businesses have the misconception that once they put a website on the internet, they will get tons of views and sales just from simply putting the site up. This is not the case. There is an entire strategy that needs to been drawn out in order for a business to increase traffic to their website, get more sales, and create more brand awareness.
This is called an internet presence, and marketing helps you get it.
Marketing your business across the web is going to allow you draw in customers. Your brand’s image depends on how exactly you market your business. This is where we come in.
What can we help you with?
Video marketing creates brand awareness of your business on the internet–specifically through videos on websites like YouTube and Vimeo. Uploading a video of say, the owner of a cupcake shop talking about his or her business and what makes them so awesome will attract more visitors to their website, resulting in more cupcake customers. So easy right?
Well, there’s a little more that goes into it.
There is an entire strategy involved, and this where our marketing team draws out an entire plan for you.
Social Media Marketing
Did you know that internet users spend 700 billion minutes per month on Facebook? At 500 million active users, this equals 1400 minutes per user, per month.
Over the course of a 30 day month, the average user spends approximately 46 minutes per day on Facebook.
Twitter currently claims over 200 million users sending out more than 200 million tweets a day. Though only about half of those users check in once a month or more. The majority of time spent on Twitter is by a “few” (few compared to 200 million) power users.
With other social media sites like Pinterest and Linked in, you have the opportunity to tap into a huge audience base. You can create brand awareness, to communcate with your prospective customers, and reach millions of people that you would have never been able to reach in day-to-day interactions.
This is where we come in. The marketing department here at Grey Scarf Designs helps you reach your targeted audience by developing a specialized strategy to communicate with your potential clients.
In order to keep in touch with your prospective clients, you are going to have to get their contact information. What better way to communicate with them than through email?
Email marketing allows you to get in contact with your current and prospective customers–creating a relationship with them so that they trust you and the products and/or services you provide.
“When the trust account is high, communication is easy, instant, and effective.” - Stephen P. Coven
Search Engine Optimization
Everyone wants their website on the front page of Google, Bing, and Yahoo. Is it do-able? Yes. Is it easy? Not exactly. This is where we step in.
By implementing and executing the correct internet marketing strategies catered to your niche, our SEO expert will get your business ranking high on Google. This means more traffic, which translates into more sales.
Sound good? I thought it would.
Contact Grey Scarf Designs today to get your business on the right track.