4 Reasons Why Your Business Needs a Facebook Page. Now.by Grey Scarf Designs on Jun 14, 2012 • 12:17 am No Comments
According to www.digitalbuzzlog.com, Facebook last year alone had over 500,000,000 active users, half of them being logged in at any given time. 1 out of every 13 people on earth have a Facebook.
Why does your business need a Facebook page? 500,000,000 active users online means that you have the ability to market to millions of people via your computer, smart phone, iPad, TV, and more.
Here are the 4 reasons why you need a business page on Facebook.
#1 Creates Brand Awareness
Whatever product or service that you offer, odds are someone out there is going to want or need it. The only problem is that they aren’t aware that it exists–yet. From basket weaving to underarm waxing, out of those 500,000,000 people on Facebook, someone will be interested in what you have to offer.
Making a business page on Facebook allows your business to get in front of people that wouldn’t see or know about you otherwise. Think about it. How many people walk or drive by your business on a daily basis? I bet it’s not even slightly close to 500,000,000. The potential of a decent portion of the public ever knowing about your business is very slim. Having a Facebook page will allow you create brand awareness and reach those people that you wouldn’t be able to reach any other way.
#2 Builds a Relationship
When someone likes your business page on Facebook, it allows them to enter into the relationship building phase. They are either interested in your product or service, or they are interested to see what you have to offer in the future. Whatever the case may be, the point is that they liked your page which allows you to build a relationship with your prospective clients. People are more likely to buy from someone that they know, like, and trust. Having a business page allows you to develop that relationship, and reach your prospective clients or customers that you wouldn’t have otherwise.
#3 Increases your lead generation
Assuming that you have already developed a relationship with prospective clients or customers, your Facebook page is a great source to get new leads and customers for your business. A lead can be a potential customer, someone that wants your product or service, or someone that knows, likes, trusts your business. Your Facebook business page allows you to have direct access to these potential customers.
#4 Acts as a Referral magnet
Facebook is one of the easiest places to get referrals. Compared to traditional word of mouth, Facebook makes it much easier to get referrals to your business with the click of a button. Facebook gives people the choice to share pages they like with their friends, who can then become aware of what you have to offer. This benefits you tremendously because you’ll get quality prospective referrals at zero cost to you.
Having a Facebook page creates brand awareness, builds a relationship with your prospective clients turning them into customers, increases lead generation because you are thought of as a trustworthy business that offers quality products or services, and lastly, acts as an excellent referral platform–all it takes is the click of a button.
In order to execute a plan of action, you need someone with the expertise to help market your business page. We will assemble the exact blueprint that your business needs to create more brand awareness, build a relationship with your prospective clients, increase your leads, and get more referrals.
Get in touch with us today and start connecting with your prospective customers!